Everything you need to know to master Facebook and Instagram ads in a simple, quick, and effective manner. Instead of an “all you can eat buffet”, wouldn’t it be great to know exactly what you need to do inside of Facebook to get results with paid advertising?We’ll go through the basics and increase the difficulty over time.Everything will be taught with simplicity, and you’ll have both notes and videos to return to if you get stuck.Not to mention, some other amazing perks:
– Full year access to a custom Slack channel with other students and KB team members to help you out.
– Upgrades like quizzes, worksheets, and expert interviews on new strategies/tactics.
– First dibs on new courses and inside scoops around different marketing initiatives.If you break it down, the ROI you’ll gain far surpasses the cost of this course.Your InstructorJohnathan Dane is a PPC lover and conversion rate fighter, spending most of his time in the trenches.He’s an international speaker who founded and ran two successful agencies with over $5 million in annual revenue in less than two years.With experience spanning from over 500 clients (from smaller local businesses to larger ones like Airbnb and Stanford), this course simplifies the confusion and gives you bite sized strategies and tactics that you can implement right away.Class CurriculumFacebook Ads BasicsWhat Is Facebook Advertising?The History of Facebook AdvertisingHow Do Facebook Ads Work? + VIDEO (3:07)Facebook vs AdWords – Who Wins? + VIDEO (5:17)Where Instagram Fits InEndless Targeting Possibilities + VIDEO (5:15)New & Different NetworksAudiences Are Your New HooksNavigating Facebook Business Manager + VIDEO (6:05)Structure of Facebook Ads + VIDEO (6:12)The Unknown Facebook Secrets + VIDEO (9:41)The Most Powerful AudiencesUnderstanding AudiencesExhausting & Order of Audiences + VIDEO (8:05)Cold & Hot Audiences + VIDEO (7:31)The Offer Thermometer + VIDEO (6:27)The Ad BlueprintNew Ad TypesAd VarietyBuilding War ChestsUnknown Dark Posts? + VIDEO (3:56)Iterations vs RedesignsStronger ResearchFull Funnel Analysis + VIDEO (2:23)Graph Search + VIDEO (2:00)Audience Insights + VIDEO (2:28)Why Am I Seeing This?Competitor Comparisons?Setting Things Up For SuccessTracking Everything + VIDEO (5:11)Types of Campaigns + VIDEO (2:49)Campaign SetupAd Set Setup + VIDEO (4:24)Full Funnel Importance + VIDEO (5:30)Unknown Targeting CombinationsBidding & Budgets1 Ad Set = 1 AudiencePower Editor + VIDEO (2:40)Optimization WorkWeekly Routines + VIDEO (5:07)Monthly RoutinesAttribution Knowledge + VIDEO (2:58)Instagram AdsSilo vs ComboThe Mobile Only FocusInfluencer Marketing + VIDEO (3:16)Scaling & GrowthColder AudiencesThe Patience FocusAncillary Audiences + VIDEO (3:44)The Most Important Things To RememberNorth Star MetricsLayers Are The EnemyCRO VitalityAchieving Turbo Traction + VIDEO (4:47)See You On Slack! SalesPage (more info) Archive